The Rise of OTT and Ad-Supported Viewing

The popularity of OTT services continues to accelerate.

People can now watch various genres of content anytime and anywhere.

However, as subscription fees keep rising and extra costs are added,

interest in free streaming services is naturally growing.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

Where did OTT streaming start?

Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.

Thanks to mobile and tablet accessibility,

more people more info started using these services.

Especially as people spent more time at home during COVID-19,

OTT usage increased dramatically.

Strengths and weaknesses of OTT platforms

OTT’s core benefit is selecting content based on personal taste.

Platforms like Netflix, Wavve, and TVING continuously release diverse content.

But there are downsides as well.

Rising subscription prices and extra payments for certain content can be disappointing.

Subscription cancellations are also increasing.

What is ad-supported streaming?

Ad-supported streaming offers free access to users.

Users can watch movies and shows without financial burden.

Ad-based streaming models are expanding.

Although ads appear, users save money while platforms earn revenue.

Growth reasons of FAST services

FAST services are quickly settling into the market.

Demand for cost-free viewing increased after COVID.

New ad-supported services are expanding globally.

A wide content range boosts usage.

Final thoughts

As OTT subscription fees rise, interest in free streaming continues to grow.

Comparing services and choosing what fits your lifestyle can be enjoyable.

We can expect streaming services to become even more diverse and accessible.